Write the no first
Thresholds set before money is spent.
Why groups end up with nine half-finished things
Because starting is exciting, closing is embarrassing, and nobody writes down what a no looks like.
How we work
Decide first, then measure
The useful discipline is cheap and almost never done: before spending anything, write down what result would mean stop. Once money and pride are committed, every ambiguous number reads as encouraging, and a venture can absorb years on that basis.
Funding is the opposite problem. Having decided to proceed, under-funding a launch to spread capital across more ideas produces several businesses that each lack what they needed. One properly resourced beats three starved.
Then there is closing. A business making a small profit while consuming most of the management attention is a worse outcome than a clean shutdown, and recognising that annually — in writing, against what was expected — is the whole job of a parent company.
Our principles
Three beliefs behind the method
Fund properly or not at all
Starved launches fail expensively.
Our own capital only
No outside funds, no securities, no advice.
Want to talk?
A first conversation, with a quick honest answer either way.